Callicarpa bodinieri  var.giraldii 'Profusion'
(Beauty Berry)

Family - Lamiaceae
Category - Shrub
Season of Interest - Summer, Autumn
Hardiness - H5
Height - up to 3m
Width - up to 2.5m
Location - The Cool Garden, The Thicket

Description: A medium-sized, Deciduous Shrub with a bushy, upright habit. Lanceolate to obovate foliage is tinted bronze when young and turns dark green with age. Small, violet-pink, bell-shaped flowers are produced in midsummer and are followed by clusters of round, violet-purple berries. The foliage turns rosy-purple in autumn and the berries persist on the branches long after the leaves have dropped.

Award of Garden Merit (AGM).

Gallery Images:


Violet-pink, bell-shaped flowers are produced in July. The flowers are followed by prolific clusters of small, round, violet-purple berries which persist on the plant after the leaves have dropped, usually into winter.

Flower colour: Purple

Flower shape: Bell-shaped

Flowering time: July


Lanceolate, sometimes obovate leaves emerge bronze in the spring, turn dark green for the summer and finally fade to rosy-purple in autumn. The leaves are held in opposite pairs on the branches.

Foliage Senescence: Deciduous

Foliage Shape: Lanceolate, obovate

Autumn Colour: Rosy-purple




Best in full sun to partial shade in fertile, moisture-retentive soil that is well-drained.